INGESA is an Ecuadorian brand established in 1963, a regional leader in the production of high-quality nylon basic stockings, marketed in self-service stores and its own retail outlets. The challenge of the project was to systematize its entire line of stockings and update the brand image, aiming to facilitate product selection in self-service stores without losing the inherent aesthetics of a fashion garment.

This was achieved through the redesign of its logo and a new graphic structure on its packaging. The design prioritizes minimalist photographs of the stockings on the front, accompanied by a simple product type coding.

Art Direction:
Graphic Design:
Year: 2015
Prev project Next project
Scroll up Drag View

11 Brand Identity


3 Branding


7 Packaging


6 Web & RRSS